An analysis of how AI is currently applied in e-commerce, based on insights from the Balkan Ecommerce Summit 2026. The article combines practical use cases with a critical perspective on strategy, measurement, and emerging developments such as agentic AI.

Google’s release of Nano Banana has quickly made it one of the most popular AI models for image generation and editing. This article explores its rapid adoption, the technical advances behind it, and the wave of independent wrappers built around it. We also introduce the Nano Banana AI Tools Ranking, highlighting which wrappers gain the most traction.