OpenAI’s new Business Hub gives companies statistics based on actual ChatGPT use, reducing the added value of paid AI visibility trackers. Referral traffic data and the difficulty of reproducing personalised recommendations raise further questions about what businesses gain from these services.

An interview with Paulius Nagys from LupaSearch on how AI is changing e-commerce search and product discovery. He explains why the search bar is still underestimated, why LLMs are not always the best answer, and why e-commerce companies need better data, better decision-making, and a more precise understanding of AI.