An interview with Todor Terziev, CEO and co-founder of Zenterra AI, about practical AI implementation, the Bulgarian e-commerce market, and the Bulgarian AI ecosystem. He explains why many companies are still in the early adoption phase, where AI already creates value, and why successful implementation starts with clear process, not with technology.

This batch leans away from generating content and toward the harder part of knowledge work: making sense of information and turning it into decisions.