An interview with Sune Selsbæk-Reitz on his new book Promptism and why the real risk of AI is not in the technology itself, but in how we use it. He explains how fluent systems influence thinking, why knowledge matters more than ever, and what professionals should do to stay in control.

AI audio generation has matured fast, spanning music creation, voice synthesis, dubbing, and real-time sound design. This guide breaks down what these tools actually do, where they differ, and how to choose confidently based on your use case.