Goin is a European consumer fintech platform and mobile app that helps users grow their money and buy cheaper through automated savings, investment tools, and shopping rewards. By connecting any bank or card via PSD2, Goin analyzes spending and applies customizable savings rules such as round-ups, regular contributions, and income-based percentages. Users can invest in cryptocurrencies, access DeFi-based yield products, and manage multiple savings goals. The platform also offers automatic cashback, discounted gift cards, and an integrated deals store, plus a Chrome extension that surfaces discounts and cashbacks while shopping online. With community features, financial tips, and strong security backed by a regulated payments entity, Goin aims to make saving and smart spending effortless for everyday users.