Virtual try-on is reshaping how shoppers discover, evaluate, and buy products across fashion, beauty, furniture, and more. This guide explains what these tools do, how people use them, and what to look for when choosing a solution. It is designed for brand and ecommerce teams who want practical criteria to make a confident, ROI-driven decision.

An interview with Paulius Nagys from LupaSearch on how AI is changing e-commerce search and product discovery. He explains why the search bar is still underestimated, why LLMs are not always the best answer, and why e-commerce companies need better data, better decision-making, and a more precise understanding of AI.