The AI market is growing explosively. New tools appear daily, claims tumble over one another, and anyone trying to keep an overview quickly gets lost. It was precisely in that chaos that Jesse Weltevreden, Professor of Digital Commerce at the Amsterdam University of Applied Sciences, saw a clear societal mission.

The Dutch AI sector is evolving at a remarkable pace, with many new tools and companies emerging every year. But where are these AI innovations taking place, which industries are leading the way, and which companies are gaining the most traction?