The Índice Latinoamericano de Inteligencia Artificial (ILIA) 2025 is the most comprehensive study of AI adoption in Latin America and the Caribbean. RankmyAI contributed data that helped shape indicators on AI web traffic and intensity of use across 19 countries. This article summarizes the main results.

OpenAI’s new Business Hub gives companies statistics based on actual ChatGPT use, reducing the added value of paid AI visibility trackers. Referral traffic data and the difficulty of reproducing personalised recommendations raise further questions about what businesses gain from these services.