The AI market is growing explosively. New tools appear daily, claims tumble over one another, and anyone trying to keep an overview quickly gets lost. It was precisely in that chaos that Jesse Weltevreden, Professor of Digital Commerce at the Amsterdam University of Applied Sciences, saw a clear societal mission.

Virtual try-on is reshaping how shoppers discover, evaluate, and buy products across fashion, beauty, furniture, and more. This guide explains what these tools do, how people use them, and what to look for when choosing a solution. It is designed for brand and ecommerce teams who want practical criteria to make a confident, ROI-driven decision.