Virtual try-on is reshaping how shoppers discover, evaluate, and buy products across fashion, beauty, furniture, and more. This guide explains what these tools do, how people use them, and what to look for when choosing a solution. It is designed for brand and ecommerce teams who want practical criteria to make a confident, ROI-driven decision.

The Índice Latinoamericano de Inteligencia Artificial (ILIA) 2025 is the most comprehensive study of AI adoption in Latin America and the Caribbean. RankmyAI contributed data that helped shape indicators on AI web traffic and intensity of use across 19 countries. This article summarizes the main results.