AI video generation has moved from novelty to a dependable part of everyday content workflows. This guide explains what these tools do, how teams use them, and how to choose the right fit for your needs. We stay practical, focusing on outcomes, trade-offs, and what to check before you commit.

Based on reflections from the GEOINNO 2026 conference, this article examines how the geography of AI adoption and diffusion is measured. It shows how different definitions, populations, AI activities, and data sources lead to different outcomes, and why clarity about what is being measured matters.