An analysis of how AI is currently applied in e-commerce, based on insights from the Balkan Ecommerce Summit 2026. The article combines practical use cases with a critical perspective on strategy, measurement, and emerging developments such as agentic AI.

Thinking about what to cook, matching meals to dietary needs, and staying on budget can turn dinner into a daily chore. AI recipe tools streamline that process by generating tailored recipes, building meal plans, and organizing shopping in one place. This guide explains how these tools work, who benefits, and what to check before picking one.