Leal 360 is a Customer Lifecycle Marketing platform for retail companies in Latin America that centralizes customer data from POS systems and other sources to create a unified customer view. It uses an advanced AI-powered decision engine to automate omnichannel marketing campaigns, determine the optimal incentive, and optimize the timing and channel of customer interactions. In addition, it enables the design and management of loyalty programs with points, cashback, and discounts, measures NPS, and collects customer feedback to improve the customer experience—driving repeat purchases, higher average order value, and increased customer lifetime value.