AI is finding increasingly concrete applications in marketing, but the number of tools is growing so fast that keeping track is becoming a challenge. In this recurring series, RankmyAI spotlights an AI application relevant to marketers every month.

The Índice Latinoamericano de Inteligencia Artificial (ILIA) 2025 is the most comprehensive study of AI adoption in Latin America and the Caribbean. RankmyAI contributed data that helped shape indicators on AI web traffic and intensity of use across 19 countries. This article summarizes the main results.