The AI market is growing explosively. New tools appear daily, claims tumble over one another, and anyone trying to keep an overview quickly gets lost. It was precisely in that chaos that Jesse Weltevreden, Professor of Digital Commerce at the Amsterdam University of Applied Sciences, saw a clear societal mission.

AI video generation has moved from novelty to a dependable part of everyday content workflows. This guide explains what these tools do, how teams use them, and how to choose the right fit for your needs. We stay practical, focusing on outcomes, trade-offs, and what to check before you commit.