The Dutch AI sector is evolving at a remarkable pace, with many new tools and companies emerging every year. But where are these AI innovations taking place, which industries are leading the way, and which companies are gaining the most traction?

OpenAI’s new Business Hub gives companies statistics based on actual ChatGPT use, reducing the added value of paid AI visibility trackers. Referral traffic data and the difficulty of reproducing personalised recommendations raise further questions about what businesses gain from these services.