OpenAI’s new Business Hub gives companies statistics based on actual ChatGPT use, reducing the added value of paid AI visibility trackers. Referral traffic data and the difficulty of reproducing personalised recommendations raise further questions about what businesses gain from these services.

AI is finding increasingly concrete applications in marketing, but the number of tools is growing so fast that keeping track is becoming a challenge. In this recurring series, RankmyAI spotlights an AI application relevant to marketers every two weeks.