As AI-powered search environments like ChatGPT and Google AI Overviews become dominant, a new category of tools has appeared to make brand visibility inside AI answers measurable and influenceable. These are the most popular ones.

An interview with Todor Terziev, CEO and co-founder of Zenterra AI, about practical AI implementation, the Bulgarian e-commerce market, and the Bulgarian AI ecosystem. He explains why many companies are still in the early adoption phase, where AI already creates value, and why successful implementation starts with clear process, not with technology.