An interview with Todor Terziev, CEO and co-founder of Zenterra AI, about practical AI implementation, the Bulgarian e-commerce market, and the Bulgarian AI ecosystem. He explains why many companies are still in the early adoption phase, where AI already creates value, and why successful implementation starts with clear process, not with technology.

OpenAI’s new Business Hub gives companies statistics based on actual ChatGPT use, reducing the added value of paid AI visibility trackers. Referral traffic data and the difficulty of reproducing personalised recommendations raise further questions about what businesses gain from these services.