OpenAI’s new Business Hub gives companies statistics based on actual ChatGPT use, reducing the added value of paid AI visibility trackers. Referral traffic data and the difficulty of reproducing personalised recommendations raise further questions about what businesses gain from these services.

AI video generation has moved from novelty to a dependable part of everyday content workflows. This guide explains what these tools do, how teams use them, and how to choose the right fit for your needs. We stay practical, focusing on outcomes, trade-offs, and what to check before you commit.