AI is finding increasingly concrete applications in marketing, but the number of tools is growing so fast that keeping track is becoming a challenge. In this recurring series, RankmyAI spotlights an AI application relevant to marketers every two weeks.

An interview with Todor Terziev, CEO and co-founder of Zenterra AI, about practical AI implementation, the Bulgarian e-commerce market, and the Bulgarian AI ecosystem. He explains why many companies are still in the early adoption phase, where AI already creates value, and why successful implementation starts with clear process, not with technology.