The AI market is growing explosively. New tools appear daily, claims tumble over one another, and anyone trying to keep an overview quickly gets lost. It was precisely in that chaos that Jesse Weltevreden, Professor of Digital Commerce at the Amsterdam University of Applied Sciences, saw a clear societal mission.

Deepfakes and synthetic media are rising fast, blurring the line between real and fake content. This guide explains how AI deepfake detection tools work, where they help most, and how to choose the right fit. Whether you are protecting a brand, securing onboarding, or moderating a platform, the goal is the same: trust the media you see and hear.