An interview with Sune Selsbæk-Reitz on his new book Promptism and why the real risk of AI is not in the technology itself, but in how we use it. He explains how fluent systems influence thinking, why knowledge matters more than ever, and what professionals should do to stay in control.

Deepfakes and synthetic media are rising fast, blurring the line between real and fake content. This guide explains how AI deepfake detection tools work, where they help most, and how to choose the right fit. Whether you are protecting a brand, securing onboarding, or moderating a platform, the goal is the same: trust the media you see and hear.