Artificial intelligence has become increasingly common in agriculture, especially in crop production. You hear a lot about technological breakthroughs, but the reality on actual farms is more complicated. Some systems that rely on artificial intelligence are already being used every day, while others are still being tested.

The AI market is growing explosively. New tools appear daily, claims tumble over one another, and anyone trying to keep an overview quickly gets lost. It was precisely in that chaos that Jesse Weltevreden, Professor of Digital Commerce at the Amsterdam University of Applied Sciences, saw a clear societal mission.