Salesfire is an AI-driven eCommerce optimisation platform that turns visitor data into sales. By capturing behavioural data from the first click, it builds rich user profiles that power personalised on-site experiences, intelligent search, and automated email and SMS campaigns. Retailers use Salesfire to identify more anonymous visitors, rapidly grow subscriber lists, and deliver highly relevant product recommendations and messaging that increase conversion rates, order values, and customer retention, all while staying compliant with data protection regulations.